A full rebrand for Sayadiyah Express: new logo, coral and navy palette, newsprint heritage pattern, packaging, signage and the Red Sea Mall kiosk.
Sayadiyah has served Jeddah since 1985, and its express format needed an identity that felt fresh without losing that history.
The new logo pairs a bilingual wordmark with a crossed-fish mark in coral and navy. Around it we built a heritage pattern from old newspaper clippings and postal stamps, then rolled the system out across bags, cutlery sleeves, the Red Sea Mall kiosk and signage. The relaunch ran on social as a three-part teaser: Attention, New Identity, and Since 1985.
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