Ganache × Selfridges: From Jeddah to London

The social launch of Ganache arriving at Selfridges, London, from the first chocolate pour in Jeddah to boxes taped in Selfridges yellow.

When Ganache was listed at Selfridges & Co in London, we built the launch around one idea: show the journey, not just the news.

A bold Selfridges-yellow announcement opened the campaign, followed by reels from the Jeddah kitchen: chocolate pouring into moulds, honeycomb and toffee truffle tins being packed, and boxes sealed with yellow tape ready to fly.