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Food & Beverage
Barracuda Beach Club Identity
A sleek predator of the sea, drawn as a line.
A complete identity book for Barracuda, a beach club concept.
The Barracuda mark is drawn from the fish itself: long, sleek and confident. The identity book covers the logo and its variations, a hand-drawn icon set, a sea and sand palette, patterned backgrounds and beach merchandise such as towels.
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