Maraya Social by Jason Atherton

Identity, launch materials and social content for Maraya Social, Jason Atherton's restaurant at Maraya in AlUla.

Maraya Social brought chef Jason Atherton’s Social Company to the rooftop of Maraya, AlUla’s mirrored landmark.

We built the brand world around the venue: the bilingual logo, menus, matchboxes, coasters and business cards in a warm earth palette, plus the launch content plan and Instagram presence.