People: Burgers Worth Sharing

Instagram and influencer content for People, a burger brand built around its signature lavender bag.

People’s packaging is its loudest asset, so the content put the lavender bag at the centre: unboxings, first bites and car-seat reviews from Jeddah food creators.

We ran the Instagram grid, briefed and managed influencers, and produced short-form videos that made People recognisable from the first frame.