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Food & Beverage
Veda Food: 15+ Brands, One Marketing Team
Casual dining and cloud kitchen brands, each with its own voice.
Marketing for Veda Food and its family of 15+ casual dining and cloud kitchen brands, including People, EndوMe, Melt and We Cre8.
At Veda Food we ran marketing for the whole group: more than fifteen casual dining and cloud kitchen brands, from burgers and pasta to desserts and koshary.
Each brand got its own identity, packaging and content plan, while one team handled strategy, campaigns and day to day social for all of them. The work included brand identities and stationery for We Cre8, launch content for People and EndوMe, and always-on social for Melt and the rest of the portfolio.
